Loveshine Gansevoort Plaza Pop-up
Client
YSL Beauty
Agency
Industria Creative
Year
2024
Location
New York, NY
Event Type
Consumer Activation
Role
Lead Producer
Responsibilities
Event Lead
Permitting
Budget Forecasting + Management
Project Management
Event Staff Management + Training
Fabrication
Inventory Management + Logistics
To launch YSL Beauty’s Loveshine Lipstick, we hosted a dynamic one-day pop-up in New York’s Meatpacking District. The event featured personalized makeup consultations, product sampling, and a fun claw machine game where attendees could win full-size YSL products. A DJ kept the energy high while guests snapped photos with the iconic disco heart installation. This vibrant experience engaged beauty lovers, drove brand awareness, and celebrated the launch in true YSL style.
Photos by: Sprintstep