MYSLF x Libre Retail Activations

YSL Beauty brought its signature fragrances, MYSLF and LIBRE, to select high-traffic retail locations in Paramus, NJ, San Jose, CA, and Los Angeles, CA. These multi-day experiential pop-ups were strategically positioned near key fragrance partners like Macy's, Sephora, and Nordstrom to maximize exposure.

The activation offered consumers a truly immersive experience, designed to deepen their connection to the fragrances. From in-depth product education to exclusive sampling and custom bottle engraving, visitors were invited to engage with the brand on a personal level. By blending luxury with hands-on experiences, the pop-ups not only showcased MYSLF and LIBRE but also fostered a lasting affinity for both the fragrances and the YSL Beauty brand—driving both interest and purchase intent.