Mugler Alien Hypersense Launch Dinner

Mugler celebrated the launch of its new Alien Hypersense fragrance with an exclusive event in New York City. The evening featured a glamorous dinner and launch party, attended by fashion insiders and industry elites. Supermodel Anok Yai, the face of the fragrance, stunned in a head-to-toe Mugler look, embodying the brand's bold and futuristic style. The event marked a significant moment for both Mugler and Yai, highlighting the seamless fusion of high fashion and luxury fragrance.

Client
Mugler

Agency
Industria Creative

Year
2024

Location
New York, NY

Event Type
Launch Event & Dinner

Role
Producer

Responsibilities

  • Venue Scouting and Management

  • Vendor Sourcing and Management

  • A/V Design and Logistics

  • Catering Management

  • Event Staff Management and Training

Photos by: The Southern Influence

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