And Just Like That…A Sex and The City Experience
To commemorate the 25th anniversary of Sex and the City and celebrate the upcoming season premiere of And Just Like That..., Max hosted a four-day pop-up experience in New York City’s SoHo neighborhood. The experience allowed series’ talent, influential tastemakers, press and superfans to immerse themselves into the world of the series in an entirely new way. Attendees got the chance to photo opportunities at Carrie Bradshaw’s Brownstone Stoop and apartment, along with explore some of everyone’s favorite outfits, heels and handbags from the series.
Client
HBO Max
Agency
RQ
Year
2023
Location
New York, NY
Event Type
Multi-day Consumer Activation
Q&A Panel + VIP Party
Role
Associate Producer
Awards
Webby | AI, Metaverse & Virtual Entertainment, Sports & Music
Bronze | Clio
Responsibilities
Invoicing and Budget Management
Vendor Management
VIP Party Partnership and Logistics
Event Staff Management and Training
Load-in/Load-out Logistics
Visual Merchandising
Photos by: Getty Images