And Just Like That…A Sex and The City Experience

To commemorate the 25th anniversary of Sex and the City and celebrate the upcoming season premiere of And Just Like That..., Max hosted a four-day pop-up experience in New York City’s SoHo neighborhood. The experience allowed series’ talent, influential tastemakers, press and superfans to immerse themselves into the world of the series in an entirely new way. Attendees got the chance to photo opportunities at Carrie Bradshaw’s Brownstone Stoop and apartment, along with explore some of everyone’s favorite outfits, heels and handbags from the series.

Client
HBO Max

Agency
RQ

Year
2023

Location
New York, NY

Event Type
Multi-day Consumer Activation
Q&A Panel + VIP Party

Role
Associate Producer

Awards

Webby | AI, Metaverse & Virtual Entertainment, Sports & Music
Bronze | Clio

Responsibilities

  • Invoicing and Budget Management

  • Vendor Management

  • VIP Party Partnership and Logistics

  • Event Staff Management and Training

  • Load-in/Load-out Logistics

  • Visual Merchandising

Photos by: Getty Images

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