YSL Beauty Hamptons Beach Resort

YSL Beauty made a bold splash with its first-ever retail activation in East Hampton, open to the public for two weekends. The pop-up showcased a curated selection of YSL Beauty products and featured unique, custom-designed elements that elevated the shopping experience. Highlights included a gelato station, live product engravings, Polaroid photography, and personalized makeup consultations.

The event invited both loyal beauty enthusiasts and curious locals to step into an immersive world where YSL Beauty came to life. Guests enjoyed memorable experiences, exclusive takeaways, and the opportunity to engage with the brand in a new, interactive way—blending luxury shopping with fun, hands-on moments. This activation successfully brought YSL Beauty's bold spirit to East Hampton, offering a fresh and unforgettable way to experience the brand.